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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

In 2007, the first iPhone was introduced, but it wouldn’t be until 2012 that Apple created the Podcasts app. These podcasts monetize mostly through ads, donations, and sometimes merchandise or live events. Other monetization models we’ve seen include grants or foundation support, ticket sales for live events, and merchandise sales.

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

In 2007, the first iPhone was introduced, but it wouldn’t be until 2012 that Apple created the Podcasts app. These podcasts monetize mostly through ads, donations, and sometimes merchandise or live events. Other monetization models we’ve seen include grants or foundation support, ticket sales for live events, and merchandise sales.