PMLesson's Ace the PM Interview

APRIL 25, 2022

One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. In the end, the product marketing team can be the make or break when it comes to success or failure.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Business of Software Conference

SEPTEMBER 3, 2019

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? The founders just started doing what they loved: Talking tech. I’m like: ‘This is so cool, this is marketing research.’ But we didn’t do that.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

Business of Software Conference

MARCH 24, 2021

And then you just lose track of who’s doing what and what’s due when and you don’t know where the feedback is. In 2007, we launched Highrise; we launched a new product every year for like four or five years, basically. I can’t we don’t do market research. And it was a mess. That worked well.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40