Intercom, Inc.

JANUARY 24, 2019

Transitioning into an effective marketplace required keen attention to the evolving needs of their customers – who wanted to connect to third-party partners. Customer nurturing now starts from the first touch, and AI can help with that. Specifically, we look for customer validation, and we’re really trying to accelerate success.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Business of Software Conference

JULY 26, 2016

Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Marty Cagan: Customers Are Not The Source Of Innovation. Alexander Osterwalder: Understanding the Jobs Your Customers Want Done.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Userpilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. SaaS Inbound Marketing. You can tackle your marketing plan in three steps: Step 1.

Research Software 119

Research Software B2B User Testing Customer Experience 119