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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

When he joined Enomaly in 2008, Richard found himself at a company that was at the forefront of cloud computing having created the category when it was still nascent. The solution required a pivot and a focus on their competitive differentiators as well as new geographical targets. Surviving in a Maturing Market at Enomaly.

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Customer Development Guide For Product Managers

The Product Coalition

It is applied to discover whether: the product hypothesis has the right to exist; the offered solution really solves the customer problems; the product will be used by the target audience; the concept for a new function for the existing product will be effective; the customers will pay the specified price for the product; Etc.