479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez
Product Innovation Educators
MARCH 4, 2024
5:15] What did market research show about why consumers were switching to non-alcoholic beverages? In 2008, the Boomer generation reached an age where there was some decline in preference for beer. We didn’t see ourselves in the economy segment; that didn’t make sense with the vision of a premium perspective.
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