Remove 2009 Remove Branding Remove CTO Remove Product Marketing
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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

2:44 James Avery, Kevel: And this around 2009 I started the company that became Adzerk right around when I went to my first business of software in San Francisco. But it was interesting, because it really was like the first Boston within 2009 was when I decided, like, I’ve got to get an offer ad network business. Wrong foot.

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Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Business of Software Conference

But you know in 2009 we started performing two thousand like 18 months later. So I think in this phase you have to build a brand. And so I started to – I’m not a marketer – I started to obsess. Like what does a brand mean? And by the fifth time you’re certifiable at this point. Yeah it was.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We had one of our execs in our New York office.