What is reverse ETL and why does it matter for your product data?
Mixpanel
FEBRUARY 24, 2022
Thanks to the Mixpanel of 2009, it’s now inconceivable to not collect first-party data and make decisions with it. Enter: Reverse ETL, your next favorite data tool. What does an operations tool like reverse ETL actually do? We would all be still using Google Analytics and its vanity metrics. But what’s next? What is reverse ETL?
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