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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

I’ve seen the difficulty of managing the hard side for rideshare first-hand, where drivers are the ones selling their time and effort in the market. For Uber, in any given market, so-called “Power Drivers” constitute 20% of the supply but create 60% of the trips. With that, the rideshare market was kicked off.