Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm
The Product Coalition
MARCH 24, 2021
As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Harvard Business Review, January, 1980. (2)
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