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Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm

The Product Coalition

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Harvard Business Review, January, 1980. (2)

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

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5 Machine Learning Lessons for Product Managers

Mind the Product

An ML system would probably catch more mistakes but would be far more expensive to build. Take a look at the image below of Instagram in 2010. You forget that your dataset also includes December and Christmas holidays that skew your data due to unusual user activity and behaviour. Lesson 4: Find Counter Metrics.

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Co-Located vs. Remote/Distributed Teams: What Works and Why

The Product Coalition

Exploring Agility in Distributed Information Systems Development Teams: An Interpretive Study in an Offshoring Context. It took a different kind of leadership to make this happen on the teams, and ultimately took effort from leaders and team members to be effective. Understanding and collaboration are key to success and effectiveness.

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Kevin Maney on designing your own category

Intercom, Inc.

They felt like they needed some help in defining the space they were trying to capture, and the more we talked about it, the more we realized that they were the only ones who were unifying all of these measurement systems in one place and using the data across all those silos. There were like five or six operating systems for mobile phones.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Speak the customer’s language.

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Amplitude is Ready for the GDPR

Amplitude

Privacy-by-design system with contractual agreements. We have implemented appropriate technical and organisational measures to show we continually consider and integrate data protection into our design, development, operations, and leadership. Today, we are happy to share that Amplitude’s product analytics services are GDPR ready.