Remove 2011 Remove Demo Remove Product launches Remove Vision
article thumbnail

How To Build And Structure A SaaS Product Marketing Team

Userpilot

Richard Rumelt touches on this in his book Good Strategy, Bad Strategy (2011): ”A good strategy is a way through a difficulty, an approach to overcoming an obstacle, a response to a challenge. SaaS product marketing team structure #2 – By function. Get a Userpilot Demo to get that onboarding journey optimized today!

article thumbnail

New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Des Traynor laid out the six unique beliefs that guide our vision, mission, and roadmap here at Intercom. We built the first Business Messenger in 2011 because we saw so many new requirements emerge.