Why Most Companies Fail At Moving Up or Down Market
Brian Balfour
AUGUST 3, 2017
The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Marketo Their market is the enterprise. Because of that, they use Outbound Sales to sell (Product Channel Fit). HubSpot Their market is the mid-market.
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