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Celebrating the Pulse Europe 2022 GameChanger Award Winners

Gainsight

Founded in 2012 and headquartered in Barcelona, Typeform has earned a reputation for excellence in the European SaaS market and beyond. . The Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel from a unified platform powered by artificial intelligence (AI) and machine learning (ML).

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Customization vs Personalization: What’s the Difference?

AB Tasty

We should pause here to consider the two main versions of personalization, rule-based and machine learning. Rule-based personalization relies on the previously mentioned segmentation model, whereby the audiences are broken down into both broad and granular segments, such as age or location.

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10 Digital Transformation Examples from 10 Industries

Modus Create

Around 2012, Hasbro’s CEO Brian Goldner realized it was time for a change. Its stock went from $38 at the end of 2012 to $120 in seven years. The tool automatically flags flights that can be held for connections and sends text messages to passengers with directions to the gate and information on how long it should take to get there.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Azeem Azhar: Should We Be Worried About AI and Machine Learning? Unfinished Business… Talks from BoS USA 2012. Isa Watson: Making Workplaces Work For Humans. Rahul Vohra: The Product-Market Fit Engine.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. We came out of private beta on January 27th, 2012, where we announced that we’d raised a million dollars. It turns out it’s a company called Miro.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

Which is more recent 2012 to 2018. I’ve be working in Artificial Intelligence for the last year and a half, so one question is how does that apply to the sales and marketing stuff? So you can get personalization not just in the messaging but in the web experience. So that’s quite a bit on lead gen.