Userpilot

APRIL 8, 2022

Prior to Semrush, Joanna was CEO and co-founder of Prowly, which she founded in 2013. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. Finding the Product-Market Fit again after Global Expansion with Joanna Drabent.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 8, 2021

Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. Marketing-based growth necessitated the creation of content such as blog articles (like this one!), Launched in 2013, Appcues is the grandfather of the product growth industry.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

When I interned at Ford in 2013 the automotive industry was on the rebound and in-car infotainment experiences were the next big thing. At Amazon, most PMs are more outbound than inbound and don’t necessarily work as close to engineers at Google, but that tends to change depending on geography as well.

Automotive 68

Automotive Product Management Product Manager Technical Review 68