Userpilot

OCTOBER 8, 2021

Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. Marketing-based growth necessitated the creation of content such as blog articles (like this one!), Launched in 2013, Appcues is the grandfather of the product growth industry.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

APRIL 8, 2022

Prior to Semrush, Joanna was CEO and co-founder of Prowly, which she founded in 2013. We haven’t done any outbound marketing such as cold leads,” she says, letting us know that you don’t have to utilize every marketing variation. Finding the Product-Market Fit again after Global Expansion with Joanna Drabent.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

APRIL 30, 2020

For a prime example of how effective a PLG-based approach can be, consider the massive success Slack has achieved since its inception in 2013. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics.

Reporting Tools 85

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 85

Intercom, Inc.

JULY 9, 2020

Even outside of the agency that I started in, just like keeping a broad network and talking to people about how they do things, what they learned and sharing your lessons as well which was one of the reasons for why I started my own blog, the newsletter, that was always very, very big for me. Atlassian does not have an outbound sales team.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

APRIL 30, 2020

For a prime example of how effective a PLG-based approach can be, consider the massive success Slack has achieved since its inception in 2013. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

When I interned at Ford in 2013 the automotive industry was on the rebound and in-car infotainment experiences were the next big thing. At Amazon, most PMs are more outbound than inbound and don’t necessarily work as close to engineers at Google, but that tends to change depending on geography as well. Q: Favorite PM resource or blog?

Automotive 68

Automotive Product Management Product Manager Technical Review 68