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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

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The Five Most Common Mistakes in Product Development

BrainMates

On average, about 40% of the products launched by organisations fail to meet their intended objectives. Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). Isn’t product failure just the inevitable cost of product innovation?

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Slack - We Don't Sell Saddles Here, written by Stewart Butterfield in 2013. Vision: Product Walkthrough. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses.

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Impact of AI on Product Management [Malte Scholz]

Userpilot

If you integrate an existing model into your product, like most SaaS companies, it won’t be enough to outperform your competitors. Training your own model requires access to data and technical resources but could be a true differentiator in the market. Product management is also affected by the trend.