Remove 2013 Remove Market Research Remove Positioning Remove Product Marketing
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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.

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Best Product Growth Platforms for SaaS

Userpilot

Here are a few ways we've seen SaaS companies do this: 1) Building notifications that upsell new features into their product. 2) Rewarding customers in-app for referring the product to their friends. 3) Building in-app product tours that demonstrate the value of the product. Why is product marketing the future?

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What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. rather than the final result.

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Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

Carlotta Basile – Associate Product Manager at Bruel & Kjaer UK Ltd – company offering acquisition and vibration software, transducers, ear simulators, sound level meters, measurement exciters, noise mapping, and positioning systems. How did you end up becoming a product manager/ product owner?

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Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Intercom, Inc.

There’s also positive progress as more people get used to using it. I first contacted Bob in 2013, because we didn’t know what to say on our marketing site. You get them to tell you what’s not useful because sometimes they can articulate better in negative space than in positive space. Bob: A couple things have happened.