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5 books every marketer should read in 2019

Intercom, Inc.

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. The book is organized around 12 technological forces – some of which already feel familiar, if not ubiquitous (A.I., Jarell Cardoza, Product Marketing Manager ( @jarcardoza ).

Books 150
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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

See actionable strategies for engaging with customers during this difficult time here. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’re excited to share five brand-new product announcements with you today. The future is in-product communication. The last year hasn’t been easy.

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What we shipped: 2018 year in review

Intercom, Inc.

This next chapter has already begun, with our new automation technologies like bots and the ability for our customers to connect Intercom with more of the other tools they use every day. In doing so, they have been able to unlock new efficiencies for their teams and their customers.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Asking the right question, at the right time, in the right format, combined with a deep understanding of engagement gives companies a more complete picture of the the health of their customer communication strategy. In 2018, companies reached out to 25% of their customer base ; on Android, the rate was 21% while on iOS, it was 28%.

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Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?

Product Talk

Describing the early phase of her discovery journey, Leann says, “Thinking back to where we started, it was in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.” We started continuous discovery in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.

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A decade in the making: An oral history of Intercom’s first 10 years

Intercom, Inc.

Karen Peacock: So Intercom is and will be the modern customer communication platform. Karen Peacock: We will be the primary way for companies to support their customers, to engage their customers, their prospects. This was pre-Stripe, pre-anything, pre any good technology that we know today.