The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. Apple Podcasts played a pivotal role in the development of the industry and remains the dominant app for listening. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. But what to call it? Podcasting?
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