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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

After this analysis, I’m looking for really differentiated verticals of audio. In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. Many apps for listening to podcasts, but little differentiation or loyalty. but may not directly sound like podcasting. But what to call it? Audioblogging?

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

After this analysis, I’m looking for really differentiated verticals of audio. In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. Many apps for listening to podcasts, but little differentiation or loyalty. but may not directly sound like podcasting. But what to call it? Audioblogging?