The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. The app landscape. Many apps for listening to podcasts, but little differentiation or loyalty.
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