Remove 2017 Remove Inbound Remove Product Marketing Remove Strategy
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How I treat creative copy like a product—using data

Mixpanel

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. Plaid’s homepage today.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. What is a marketing technology stack? Strategy first, technology second. But here’s the thing: a tool is not a strategy.

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The Ultimate Guide to SaaS Customer Success in 2022

Userpilot

86% of buyers are willing to pay more for a product if they have a better customer experience. Customer success strategies focus on helping customers achieve their goals in the long term while customer support centers around short-term solutions. Let’s get started! There are five key metrics you can use to measure customer success.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Talks from BoS USA 2017. Talks from BoS Europe 2017. Des Traynor: Product Strategy is About Saying “No” Revisited. Talks from BoS EU 2014.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. I love building products, building teams, building companies. Short on time?

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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

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