The future of customer acquisition with HubSpot’s Meghan Keaney Anderson
Intercom, Inc.
MAY 8, 2019
Amazon collected 42% of all purchases made online in 2017. So the shift in strategy then has to be okay, how do you drive engagement within those platforms and how do you grow an audience within those platforms and then once you have that audience, what do you actually do with it? Source: HubSpot Research, State of Inbound 2018.
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