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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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How Customer Insights Are Shaping Tech for 2021

Centercode

The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief. It relies on target-market users to identify both the best and worst parts of your product before release. 2020 increased the stakes of everything, especially technology. High Stakes, High Consequences.

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Who are Product Managers?

The Product Coalition

Among those jobs is one which has been dramatically growing over the past 10 years, and will keep on growing by at least 14% through 2020: the Product Manager. In his book, Inspired , Marty Cagan describes the main role of the product manager as “ to discover a product that is valuable, usable and feasible ”.

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6 Best Product Manager Courses in 2021 – For All Proficiency Levels

Userpilot

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager. Advanced/pro product manager.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

It’s survival of the fittest for agencies and management consulting firms in 2019. While it’s no secret that services businesses have undergone a massive transformation over the past five years, I foresee these changes reaching a critical inflection point in 2020. Outcomes Over Hours. Here are three of my favorites: 1.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

It’s survival of the fittest for agencies and management consulting firms in 2019. While it’s no secret that services businesses have undergone a massive transformation over the past five years, I foresee these changes reaching a critical inflection point in 2020. Outcomes Over Hours. Here are three of my favorites: 1.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

It’s survival of the fittest for agencies and management consulting firms in 2019. While it’s no secret that services businesses have undergone a massive transformation over the past five years, I foresee these changes reaching a critical inflection point in 2020. Outcomes Over Hours. Here are three of my favorites: 1.