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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

See actionable strategies for engaging with customers during this difficult time here. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report. Key Strategies for Food & Drink Apps.

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Why Human-Led And Digital-Led CS Are Not At Odds

Gainsight

Until recently, digital-led customer success was generally regarded as a younger, less attractive sibling of human-led customer success (CS). Often, digital CS was adopted as either an afterthought or as a segmentation strategy targeting client groups too small to be cost-effectively served with higher-touch, human-driven CS models.

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Team Sport: Adobe’s Approach to In-Product Guides

Gainsight

” Companies with well-built solutions are discovering when they partner with equally good and complementary products; the results are outstanding. That happened when Adobe’s top-performing Product Adoption Team combined efforts using their Audience Manager with Gainsight’s PX solution.

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Top Examples of Coronavirus Customer Communication

Alchemer Mobile

🙋 While I’m sure we all appreciate this level of communication to a certain extent, it has become a little redundant and meaningless when every single brand is saying the same thing with little to show for it. The messages have started blurring together. Alexandru Voica (@alexvoica) April 17, 2020. JimMarous ? ?

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What To Do With a High Churn Rate

The Product Coalition

User/customer retention is often the lifeblood of a business, especially in the software spaces. If your product or service cannot keep the customers it attracts, it cannot grow. As you can see, while the product itself may be flawless, aspects of the wider business can sorely affect a customer’s relationship with the company.

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Why This Global Disrupiton Is A Catalyst To Product-Led Growth

Gainsight

5 Ways to calibrate your product & GTM strategy with Product-led growth. Businesses will have to rely on global resources, digital customer communication, and leverage different sources of supply. Gainsight PX Product Analytics Aggregated Stats Q1/2020. 5 Ways to calibrate your product & GTM strategy.