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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And what do enterprise buyers actually want in sales people? They do enterprise storage devices. Video, Slides, & Transcript below.

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Our Q2 FY22 letter to shareholders

Atlassian

Wins for enterprise customers. Cloud Enterprise editions of our products now meet some of the most stringent compliance standards in the world, including those of the European Banking Authority (EBA) and Germany’s Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin). Forrester Wave, Enterprise Service Management Q4 2021.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

And then we, we started to sell like big enterprises. And so, we went like, pretty deep with those 10 or 12, right, like you share every bit of information you’ve ever had about your company and things like this and then ended up getting his two term sheets in q1 of 2020. Which is great, like, you want to get at least two right?

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. So there is discussion and other people involved in that discussion, we consult with other people and other people bring their ideas to us.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

So after like kind of teaching myself a little bit of SEO at these 16 years, it took me a couple of years until basically after college to join a great consultancy that was focused on enterprise clients, where I really learned the craft hands on. And then lastly, we also had a lot of thought leadership content.