Remove 2022 Remove Advertising Remove Branding Remove Onboarding KPIs
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Customer Retention vs Acquisition Cost: Which One Should You Focus?

Userpilot

Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. It generally involves creating brand awareness and driving prospects down the marketing funnel until they convert to paying customers.

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6 B2B SaaS Metrics That Matter and How To Measure and Improve Them?

Userpilot

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

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What is a SaaS marketing plan for and how to create one for your business?

Userpilot

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

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Mass market, nano media: The future of marketing is engagement

Intercom, Inc.

A couple of weeks ago, I spoke about the future of engagement at AdWorld 2022. The age of mass media marketing and advertising is over. In 2022, we can no longer separate digital and physical business. Atomized media: There are more channels than ever, and brands are scrambling to tailor their message to suit each one.

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4 Challenges Every Growing SaaS Business Will Face: Lessons from Micha? Sadowski of Brand24

Userpilot

Sadowski, the Founder, and CEO of Brand24, in one of our Product Heroes episodes. Watch all Product Heroes episodes here. Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. How it started. Their goal?

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How to use email marketing to connect with your users

Intercom, Inc.

Recommendations for similar products. Onboarding tips for a new app. Researchers predict that by 2022, each user will have close to two email accounts, as more people get a work-only email address. The first step to take is to find an email marketing service that has the features you need to interact with your customers.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. Let’s begin!