Usersnap

JUNE 27, 2023

Even without a polished final product, there are potent strategies that can ignite excitement and gather a passionate community around your project. In this article, we’ll unveil the secrets of beta testing and unveil game-changing strategies to redefine your approach to product launches.

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Business of Software Conference

OCTOBER 11, 2023

Notes from the Sigmacorns at BoS USA 2023. Typically before the sales call you know if they would be qualified for the product, but you haven’t discovered what they need specifically. Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom.

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Department of Product

AUGUST 22, 2022

Products can adopt various different monetization strategies and the mechanism you choose to adopt will often be a collaborative effort between product and commercial / sales teams. Other strategic health considerations include differentiation and sustainable unfair advantages. What are our differentiators?

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Department of Product

MAY 22, 2020

Example – Apple iPad Here’s how Apple advertised its latest version of iPadOS in 2019 for the iPad Pro: Features on show Switch between apps Swipe to type Screenshot a full page Connect and manage files iOS and iPadOS get more valuable as new features get added and old ones deprecated. Sign up for the weekly Product Briefing.

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