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Why Digital Customer Success Is Crucial in 2023 and Beyond

Gainsight

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. According to a 2023 Trends and Outlook in Customer Success report from Bain & Company, retaining customers is at least five times more cost-effective than acquiring new ones.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Second, expectations are rising for consumer-grade experiences.

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. Thomas believes Vistaly’s key differentiator is the fact that the tool guides users to behave in specific ways.

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Reaccelerate: Finding new engines of growth in your business

Intercom, Inc.

So as we look at 2023 and think about what we spend, where we spend it, what we build, who do we build, why do we build for them, what we say to prospects, and how we compete with competitors, there’s a few thoughts I’d like to share. Find the slices of your business that perform by things like: Vertical: B2B vs B2C, SaaS vs e-commerce, etc.