Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

The Product Guy

JUNE 18, 2020

Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor. Knowing their differentiating capabilities can help you capture market share away from your competitors. .

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product Coalition

MARCH 9, 2020

The spectrum of companies in Online Dating Market The online dating platforms can be divided into two dimensions regarding the strategy they use: one is the concept differentiations and another is the market focus and we can see that in the image below. Hope you enjoy! People ask for recommendations on forums about experiences in dating.

Startups 78

Startups Marketing Reporting Tools Research Software 78

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Digital CS is a key differentiator that can help companies win new business and scale efficiently to get a competitive edge. Digital CS helps companies differentiate from competitors, meet customer expectations, and boost NRR—at scale.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Userpilot

FEBRUARY 16, 2021

B2C apps may have one type of user with a single set of goals, while in B2B you may have 3-5 types of users each with different goals. Often because no differentiation is made in the first place. There Isn’t a Generic User Persona. Source: [link]. For most cloud and SaaS offerings, there are a number of user types. The result?

Customer Experience 98

Customer Experience Analytic Tools Onboarding KPIs Document 98

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. This distinguishes it from product tours which don’t differentiate between different users and show them the same guidance whether they need it or not. Let’s get to it!

Data Visualization 82

Data Visualization Feedback Software Customer Experience Customer Feedback 82

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. Thomas believes Vistaly’s key differentiator is the fact that the tool guides users to behave in specific ways.

Data Visualization 251

Data Visualization Analytic Tools Research Software Product Research 251

Amplitude

APRIL 11, 2019

I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). It is about differentiation, learning and problem-solving, exploring step changes and seizing new opportunities, and moving teams closer to the “edge”—the users and customers.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

Gainsight

OCTOBER 3, 2019

Decision-makers are seeking out the same ease of use, beautiful design, and overall great experience in B2B solutions that they’ve come to expect in business-to-consumer (B2C) products and solutions. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. These are most likely to be the key differentiators. Interested?

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

Mind the Product

AUGUST 31, 2017

They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story. Also, they were entering a very crowded market, and they struggled to differentiate. They are provided with coupons and discounts and given transparency with varying costs between pharmacies.

Research Software 85

Research Software User Testing Customer Experience Product Research 85

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Maturity : When you’re in a crowded market, price becomes a crucial differentiator because there are fewer differences, feature-wise, in the products/services offered. Focus groups.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. Do the points above apply to both B2B and B2C? Competitors: Acknowledging the presence of competitors, understanding their strengths and weaknesses, and using this insight to differentiate the organization.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

JUNE 30, 2021

Differentiates serious users from spam signups. Easy to use products such as most B2C SaaS apps — the UI is simple enough to trigger the initial ‘Aha!’ Higher activation % after successful signup; users are more likely to activate if they go through the whole process. Easier to instigate the initial ‘Aha!’

Customer Experience 81

Customer Experience B2C UX Banking 81

The Product Coalition

JUNE 22, 2021

Most marketplaces are B2C companies (Peer-2-Peer model by nature) and that implies that you will need to have scalable & most of the time organical growth channels ?—?SEO Reference: [link] Quality and transparency regarding the content are also very interesting differentiators that you could invest?—?platforms

Customer Experience 89

Customer Experience Product Research Advertising Reference 89

Ronke PM

APRIL 5, 2023

This is regardless of whether we work on B2B, B2C, or BDD products and services. Our customers represent an ever-changing demographic with evolving needs. To understand their needs, even those they may have yet to acknowledge, we must have people on our teams who represent them.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

The Product Guy

APRIL 23, 2019

What differentiates you from others? She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale. What: What is the minimum set of features that you could build, and test that you are indeed solving the needs of the users? Make It Right!

Product Research 141

Product Research User Testing Customer Experience Customer Feedback 141

Amplitude

DECEMBER 18, 2020

One of the core tenets of a product-led growth strategy is that products exist as both a revenue engine and a competitive differentiator. Being able to make personalized recommendations are table-stakes in today’s B2B and B2C technology markets. Part 4: Use Personalized Targeting & Recommendations to Boost Engagement.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Empathy offers an opportunity to differentiate and connect to break through the noise. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Amplitude

NOVEMBER 12, 2019

This leads one to wonder, had Google Glass done better customer profiling ahead of launching the product (selling to the B2B audience versus the B2C audience), would the Google Glass had flopped on its initial debut? Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Innovatemap

OCTOBER 31, 2019

The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems. In order to differentiate themselves from competitors, they needed user-focused designs that would streamline internal processes for program managers, and make them more efficient at their jobs.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Amplitude

DECEMBER 6, 2020

Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

ProductPlan

JANUARY 17, 2023

Let’s assume that you have established a clear research objective, either an area of inquiry related to your customers’ domain where you’d like to develop some differentiation or a hypothesis you have developed about how your product could improve based on some sort of customer feedback. Finding someone to talk to.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Indicative

JANUARY 13, 2021

That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). What they’re about: Exponea is a CDP built primarily for B2C and eCommerce businesses. Pricing: Contact their team for pricing.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

The Product Coalition

MARCH 26, 2019

If of the ten early adopters, four are incredibly happy with your MVP and are passionate to spread the word about it, you need to understand what is it that differentiates these four from the remaining. This is because, for most for B2C products, the user is also the customer. This will help you refine the segment you are targeting.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Intercom, Inc.

DECEMBER 11, 2018

What differentiates Intercom is how engaging the the Visitor Auto Messages are. The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. Our welcome message alone prompts valuable conversations we might not have had without the Messenger.

B2C 126

B2C Customer Experience User Testing Product Research 126

Indicative

JANUARY 13, 2021

That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). What they’re about: Exponea is a CDP built primarily for B2C and eCommerce businesses. Pricing: Contact their team for pricing.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52

The Product Coalition

AUGUST 1, 2019

B2B, B2C, SaaS, E-commerce, Ride-hailing, FinTech, etc.— with the scope and importance to the organization’s core business being the differentiating factors in a PM’s universe as they move to more senior roles. an intuitive understanding of what will work and what won’t— is one of the biggest differentiating factors among PMs.

Definition 60

Definition Data Visualization Product Management Product Manager 60

Revulytics

OCTOBER 30, 2019

You could probably replace the words ‘Apple ecosystem’ with ‘everybody’ and you’d have Google Maps’ vision, but our strategy is where we differentiated. A strategy should differentiate you. With B2C focus groups, you’ll often feel like you’re way ahead of them.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

The Product Guy

APRIL 4, 2017

James builds products and services which delight customers and differentiate companies. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy. James Alexander Founder and Head of Product, Vizibility. She’d like to thank Kanban & Agile development for all of their support.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Intercom, Inc.

FEBRUARY 6, 2020

Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243