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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. This trend shows no signs of slowing down.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Technological considerations must include the collection and use of data. This might require a partner strategy.

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Why Digital Customer Success Is Crucial in 2023 and Beyond

Gainsight

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. B2B customers are expecting round-the-clock help (similar to B2C customers). Digital CS is a key differentiator that can help companies win new business and scale efficiently to get a competitive edge.

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Strategize for Success: Elevate Your Organization's Strategy and Goals

People-First Product Leadership

Use this insight to differentiate your organization from others in the space. Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. Do the points above apply to both B2B and B2C? All of these factors impact your ICP.

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Incorporating Empathy into Product Management

ProductPlan

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Empathy offers an opportunity to differentiate and connect to break through the noise. Why Customer Empathy Matters.

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How to get started with a competitive positioning strategy

Nulab

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. trends, legislation, tech breakthroughs, etc.). Focus groups are a popular B2C method of data collection. These will vary depending on whether your target audience is B2B or B2C.

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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?