Product Talk

SEPTEMBER 20, 2023

And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.

Data Visualization 248

Data Visualization Analytic Tools Research Software Product Research 248

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. We had to think differently when doing research with B2B customers. The users of a CRM platform differ from those on a B2B e-commerce platform.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Remove bias from your product decisions.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. Empathy in product management spans wider than seeing which buttons customers click.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Nulab

SEPTEMBER 22, 2021

What does your typical customer look like? Define your customer. Getting to know your typical customer will help you tailor your marketing strategy. For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69