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B2B SaaS Funnel Conversion Benchmarks

Userpilot

2023 research by SaaS Capital shows the median net retention across SaaS companies is 102%. Potential customers land on your website from the inbound marketing funnel and outbound marketing funnels. Churn rates differ between B2B and B2C, with B2C companies experiencing higher churn (7.05%) than B2B. adoption rate.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Second, expectations are rising for consumer-grade experiences. Read more ?.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Will I focus more on inbound or outbound sales, or both equally?