B2B SaaS Funnel Conversion Benchmarks
Userpilot
JUNE 19, 2023
2023 research by SaaS Capital shows the median net retention across SaaS companies is 102%. Potential customers land on your website from the inbound marketing funnel and outbound marketing funnels. Churn rates differ between B2B and B2C, with B2C companies experiencing higher churn (7.05%) than B2B. adoption rate.
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