We Interviewed JJ Rorie to Get Her Insights on Product Topics!
Bain Public
DECEMBER 5, 2022
Example: Pay.com (e-wallet company): Source We are not a bank. We disrupt banking. Merchants are the gateways to our customers, so our products must "wow" the merchant. The target customers and markets are driven by what the corporate strategy has often already outlined in terms of "where the company will play".
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