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Why Digital Customer Success Is Crucial in 2023 and Beyond

Gainsight

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game.

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The Evolution of Netflix

The Product Coalition

The company also leveraged data analytics to personalize recommendations and improve the user experience. By 2023, Netflix’s original content accounted for nearly 55% of its total viewing hours , highlighting the success of its content strategy.

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How To Find 100+ Free Beta Users for Beta Testing In 2023

Usersnap

Then categorize data into actionable tasks, separating bug reports from feature requests and differentiating between short and long-term goals. It also supports capturing screenshots and conducting surveys, aiding in catching error information, performance bottlenecks, and customer satisfaction throughout the development process.

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14 User Behavior Trends For SaaS in 2024

Userpilot

Also, design your sign-up page to provide a smooth sign-up flow for users. Proactive support is now key to user satisfaction In an era where users are spoilt for choice, great customer service quickly stands out. New users get access to tailored onboardings based on features of their interest.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. As a result, digital technologies are being seen as the critical differentiators they are. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.

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How to Leverage AI in SaaS? (+Best Tools)

Userpilot

In 2023, over 26% of investments in American startups were directed toward AI-related companies. From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. And differentiate between positive, neutral, and negative feedback.

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. How you can differentiate your product from the competition. But users were already in anticipation of it.