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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

For example, PepsiCo’s Dewmocracy campaign used social media to crowdsource new Mountain Dew flavors. They continuously gather customer insights to drive product innovation and stay ahead of the curve. Thousands of consumers submitted ideas, voted on favorites, and shared with friends. The winning flavors generated billions in sales.

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How to ship like a startup

Lenny Rachitsky

When Figma Slides debuted at Config 2024, Figma’s annual user conference, it proved to be a huge hit. Figma Slides got the green light to launch in beta at Config after it was pressure tested in a real-world scenario—I advocated to use our minimum viable product (MVP) at the first company all-hands meeting of 2024.

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