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Digital transformation is more than AI: you still need a customer-focused strategy

Modus Create

This is one of the core takeaways from our latest research, Investing in Digital Transformation and Product Development , featuring insights from 377 product development decision-makers in the US and UK. The data is consistent with my ongoing conversations with chief innovators across several industries.

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22 Digital Transformation Statistics for 2022

Modus Create

The survey revealed interesting insights on Corporate America’s readiness for various digital initiatives, which we consolidated in our 2022 State of Digital Transformation report. After being disrupted by nimble, agile players for decades, large enterprises are fighting back with significant investments in digital initiatives.

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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

Unlike traditional marketing’s short-term, campaign-focused efforts, growth marketing uses a data-driven approach that spans the whole customer lifecycle and promotes continuous improvement. Checklists are a powerful onboarding tool. Userpilot is a product growth platform with feedback, analytics, and engagement capabilities.

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What does the Fourth Industrial Revolution have to do with your product?

The Product Coalition

Factories can now rely on a wide range of real time data to make decisions and improve their operations. The Future of Jobs Report was published in 2016 by the World Economic Forum and brings us a forecast of the necessary skillset to be relevant in the workplace until 2020, as shown in the picture below: Source: World Economic Forum?—?Future

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Growing digital product development trends in 2023

Modus Create

According to a report by cloud solution provider CloudZero, companies that adopt serverless architectures experience a 71% reduction in infrastructure costs on average. By 2025, the serverless architecture market is expected to grow at a compound annual growth rate (CAGR) of 24.7%, reaching $14.93 billion in value.

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What the Post-Pandemic World Means for Mobile App Teams?

The Product Coalition

As a former mobile user research engineer in the mid 2010s, I had a fraction of the data we have now about understanding mobile user behavior. Today, we are fortunate to have billions of micro-interaction data available?—?per billion by 2025 (up from US$2.8 to make sense of. billion in 2020)?—?used from 2020 to 2027.