2026, Messaging and Weak Development Team

How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Intercom, Inc.

APRIL 11, 2019

In the not too distant past, you could polish off a high level message and a slide deck and let the salesperson handle it from there. With marketing hiring projected to increase 10% by 2026 , this might look easy. During her career, she’s seen firsthand the impact (and stress) rapid growth and expansion can have on a team.

Marketing

Marketing Weak Development Team Startups Advertising

Permission To Stay Focused

Mironov Consulting

FEBRUARY 28, 2024

An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway. Lately, I’m calling this permission to stay focused.

Reporting Tools

Reporting Tools Software Review Weak Development Team Technical Review

Product Management Today

How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Permission To Stay Focused

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