The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
Though Apple accounts for the majority of podcast listening, the company currently doesn’t monetize podcasting at all — all ads that you hear on podcasts are a result of advertisers and podcasters connecting off-platform. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue.
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