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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

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How Product Management is Evolving: Findings from the 2020 PM Insights Report

DISQO

Today, we published the findings from our 2020 Product Management Insights Report , which highlighted the growing influence the product management discipline has over the toughest challenges facing organizations today, such as digital and strategic transformation.

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16 Product Manager Skills For SaaS Product Management

Userpilot

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Agile is the most common development methodology, so PMs need to be well-versed in its principles. Want to learn how Userpilot can help you develop your PM skills? Book the demo!

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How Product Management is Evolving: Findings from the 2020 PM Insights Report

DISQO

Today, we published the findings from our 2020 Product Management Insights Report , which highlights the growing impact that product management has on organizational growth. The research, conducted in December 2019, was the fifth annual report on the trends affecting product management teams in companies both large and small.

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How Product Management is Evolving: Findings from the 2020 PM Insights Report

DISQO

Today, we published the findings from our 2020 Product Management Insights Report , which highlights the growing impact that product management has on organizational growth. The research, conducted in December 2019, was the fifth annual report on the trends affecting product management teams in companies both large and small.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. It’s not a rigorous practice by any means.