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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“A majority of consumers (are) now reporting a company’s security practices directly influence their spending habits,” said James Barham, PCI Pal’s CEO. In fact, the survey found that 68% of companies find red-team exercises more effective than blue-team testing, and more companies are practicing red over blue.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Align on opportunities before diving into solutions.

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How to Survive the Hardest Part of Product Management by Janna Bastow

Mind the Product

Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Having a massive, fixed roadmap doesn’t give you the chance to be agile in the long run.

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“A majority of consumers (are) now reporting a company’s security practices directly influence their spending habits,” said James Barham, PCI Pal’s CEO. In fact, the survey found that 68% of companies find red-team exercises more effective than blue-team testing, and more companies are practicing red over blue.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

There’s no use in taking a few months to build an epic 40-page report on the next move when the idea is to be fast and agile. In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. Should we sink bigger?

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