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What is Product Marketing? A Data-Backed Definition

The Product Coalition

And the first test of Product-Market fit is when new users are exposed to your product for the first time. Agile is now normal, and continuous development and delivery is the new standard. This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both.

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Reorganizing Product Teams

Mironov Consulting

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. That team would include key folks: developers, designer, architect, test automation engineer, tech docs.