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Breaking the Shop and Marketplace Conundrum

The Product Coalition

Using a marketplace to build exposure and collect feedback is certainly a more prudent strategy than going solo and investing heavily in marketing from the start. Start-ups and new brands should choose this path to accelerate the testing of their market entry hypotheses if the marketplace offers access to the relevant customer segments.

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Insights from a Product Manager User Research Interview

Balsamiq

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida.

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. There are now more ways than ever to help your customers solve their problems. Customers don’t mind knowing it’s automated, but they like it when the experience feels natural and personalized.

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Insights from a Product Manager User Research Interview

Balsamiq

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida.

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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. Just this week, we announced a new group of apps that users can add to the Intercom Inbox to provide faster and deeper customer interactions. Short on time?

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The three strands of brand authenticity

Intercom, Inc.

Outward behavior: Are my behaviors also consistent and do they give you insight into the type of person I am? Brand Identity: When customers interact with your brand, is your value proposition clear? Today, however, the car industry has multiple brands offering different value propositions targeting specific customer segments.

Branding 209
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People & Company’s Bailey Richardson on how to find your people

Intercom, Inc.

As one of the first 10 employees at Instagram, Bailey was wowed by the generosity and kindness that led early users to from Instameets around shared interests and hobbies. To form a successful community, a company must be willing to collaborate, trust and empower its users and customers. Get to know your biggest fans.