Remove Airlines Remove Inbound Remove Naming Remove Strategy
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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

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Intercom’s Fergal Reid and Ciaran Lee on the making of Resolution Bot

Intercom, Inc.

We’re even changing the name of what used to be Answer Bot. But now we can A/B test different strategies against one another. I’m thinking of airlines, power companies, and the like – more well-understood business with a smaller surface area, at least in terms of the product their customers interact with.