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Two Development Team Configurations I Lobby Against

Mironov Consulting

Product management doesn’t run Engineering; Engineering runs Engineering. And at least in public, Engineering and Product leadership need to be shoulder-to-shoulder , actively supporting each other at every turn. But there are some engineering team configurations that I see as problematic.  So

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

For the sales and marketing team, that download was the win. Customers aren’t the same as users, and creating users versus samplers tends to fall on the shoulders of the product team; although other departments have much to contribute when it comes to fostering loyalty among the customer base. Shifting the focus to loyalty.