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Two Development Team Configurations I Lobby Against

Mironov Consulting

2] Overflow or Special Project Teams Overflow or Special Project Teams tend to be pushed from the Sales/Go-To-Market side of the organization out of general frustration with perceived Engineering (and Product) throughput or velocity problems.    Here’s my thinking. [1]  We’ve gotten out of our own way.

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

For the sales and marketing team, that download was the win. Marketing should be encouraged to look beyond capturing customers and focusing just as much on how to keep them active and engaged. And those loyal customers also become a force multiplier when it comes to word-of-mouth marketing. Shifting the focus to loyalty.