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Two Development Team Configurations I Lobby Against

Mironov Consulting

 (I mostly see this proposed by technical leaders who come from non-revenue development organizations – those building software for internal use by companies in another business such as banking or airlines).  Here’s my thinking. [1]  But fixing what’s broken still belongs to whoever broke it. [2]

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

For the sales and marketing team, that download was the win. Marketing should be encouraged to look beyond capturing customers and focusing just as much on how to keep them active and engaged. Drip campaigns based on customer behavior can also be developed that prompt additional engagement. Shifting the focus to loyalty.