article thumbnail

How to design a referral program

Andrew Chen

CEO/cofounder Drew Houston’s made a very helpful presentation describing his journey towards referral programs, and the general trajectory was the following: First, do all the things you’re “supposed” to do. Or what if improving a referral program takes engineering team away from critical features?

article thumbnail

Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

In real-world apps, you’ll have thousands of events flowing in on a daily basis, so you’ll need an array of tools to sort, make calculations, and even group events into funnels for more advanced analysis. Mixpanel handles the basics and the more sophisticated scenarios as your event analysis skills strengthen.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data thinking vs. product thinking

Mixpanel

Do funnel analysis. He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder. ” What a way to avoid personal responsibility, but that’s also another story.

article thumbnail

20 Top Product Management Books for 2021

Alchemer Mobile

Engineers build the product. But statistical analysis is tricky to get right, even for the best and brightest of us. How to Become a Great Product Manager. by Product School. “Nobody asked you to show up.” ” Every experienced product manager has heard some version of those words at some point in their career.

Books 236