The Product Coalition

NOVEMBER 23, 2021

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. This article will address many of those advantages. Here are a few research tools you can use: Google Trends ?—?Google

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Userpilot

JANUARY 8, 2024

This article shows you how. In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Begin by promoting your paid ads on social media platforms and search engines.

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Userpilot

JANUARY 8, 2024

Adopting user onboarding best practices for your brand is a failproof way to leave a great first impression. However, with a range of user personas and attributes, it can be overwhelming to know which best practices you need to fuel your brand for success. Align your onboarding process with your branding to reduce user friction.

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Userpilot

SEPTEMBER 22, 2021

Why do you track online engagement for your SaaS app? Because it helps you understand how customers are interacting with your brand across all departments and stages of the user journey. To do that, you need the best engagement tools. In addition to that, we will analyze some of the best engagement platforms available.

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Userpilot

MAY 14, 2023

The best solution is to ask them directly. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. You can use surveys like CSAT , CES , and NPS surveys are used to collect customer feedback from each user segment in-app. Why is customer feedback important?

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Userpilot

NOVEMBER 1, 2022

In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. Real-life examples of personalized customer service from fast-growing SaaS companies. Trust leads to better retention and brand loyalty. Address customers by name. Another easy way to personalize?

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Userpilot

JULY 31, 2023

Everybody in SaaS knows it’s relatively easy to attract users. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. 13 customer retention strategies for increasing the customer lifetime value Convinced to focus on retention marketing in your SaaS?

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Userpilot

DECEMBER 19, 2022

Understanding your users and their journey stages will help you create flows tailored to the various SaaS onboarding phases. Today’s article is going to discuss the onboarding phases and their importance for product adoption. It all begins when the customer signs up for your tool and has a continuous effect.

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Userpilot

MARCH 25, 2022

Looking for inspiration to design a great in-app survey? We’ve compiled the best in-app survey design practices from Asana, LinkedIn, Slack, and more, which gently prompt users to provide feedback. Read the article and learn how to build simple but awesome in-app surveys to collect relevant user feedback with no friction.

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. We’ll also show you tools that will simplify everything. Book a demo to learn more. What are marketing surveys?

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Userpilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

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Userpilot

OCTOBER 1, 2021

There are few more important topics than personalized onboarding for SaaS businesses that want to form a genuine, win-win relationship with their customers. Unfortunately, there are many SaaS companies that try so hard to be personal that they end up seeming desperate, or, even worse, downright creepy. Jake is furious. Sound familiar?

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Userpilot

MAY 7, 2021

Self-service software is the perfect antidote to the modern world of instant gratification. The majority of SaaS users want to get what they want immediately, as opposed to waiting to speak with a member of your team. And how do you turn your SaaS product into a self-service solution? What is self-service software?

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Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? These are the main questions that the article explores. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. To take full advantage of growth opportunities, use product analytics to inform product decisions.

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Userpilot

JANUARY 29, 2023

They drive up customer loyalty and retention, turning customers into avid brand ambassadors. This article considers what product experience is. Slack uses in-app microsurveys to regularly collect customer feedback. Loom and Tolstoy educate new customers on how to use their product with in-app video tutorials.

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Userpilot

APRIL 20, 2021

Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey , and leveraging it to drive growth, are two separate things. So when it comes to software products, why do we ambush users with product tours , tooltips and checklists all at the same time?

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Userpilot

JANUARY 26, 2023

Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? In this article, we cover: What SaaS customer onboarding is and why it’s important. Onboarding best practices for SaaS companies. Just a name and email address are enough to get started.

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Analytic Tools Feedback Software Customer Experience Data Visualization 95

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Why is retaining customers important in SaaS? Drive customer loyalty : As customers associate your brand with positive experiences, including great customer service, they will likely become loyal.

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The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. Product managers have the unique opportunity to extend their software products, integrate with external tools, and organically grow the product’s audience. What is consumer-generated marketing?

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Userpilot

NOVEMBER 2, 2023

This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases.

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Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. In this article, we’ve put all our insights from building walkthroughs with thousands of SaaS companies in one place. The best walkthrough software on the market is Userpilot. Let’s get into it.

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Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. Reasons for funnel leaks at the bottom: Insufficient in-app guidance. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Use social proof to build brand authority.

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Userpilot

JUNE 10, 2022

In this article, we’ll cover several methods for collecting and managing feature requests to meet customer expectations. To collect feature requests, you should: Add a feedback widget in your resource center or send in-app surveys. identify which requests you can tackle first using product analytics and segmentation.

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Feedback Software Analytic Tools Product Research Data Visualization 52

Userpilot

SEPTEMBER 15, 2022

In this article, we’ll look at ways you can use user feedback to understand what makes your customers happy or not. Build interactive in-app guides to help users engage with features for the first time without friction. Use advanced segmentation and trigger the right in-app experiences for each user segment based on their needs.

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Feedback Software Analytic Tools Customer Feedback User Testing 73

Userpilot

MAY 31, 2023

Survey data analysis is a powerful tool that allows you to delve deep into your user base's thoughts, opinions, and sentiments. This article will delve into the ins and outs of survey data analysis and the best methods and tools for it. Analyzing survey data plays a critical role in the success of any SaaS business.

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Userpilot

OCTOBER 27, 2021

Choosing a digital adoption platform (DAP) can be tricky. Should you go with big names like WalkMe or Whatfix ? But rest assured, the two are not interchangeable, and in this article we’ll clearly lay out what the differences are and how to choose the best DAP for your company’s user onboarding needs. So let’s get right to it!

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Userpilot

FEBRUARY 9, 2022

This article covers everything you need to know about building the best user onboarding experiences for new users. New user onboarding is the process of educating first-time users into deriving value from your product through contextually triggered in-app onboarding flows. Say your product is project management software.

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Analytic Tools Research Software Onboarding KPIs Customer Experience 89

Userpilot

MARCH 23, 2022

In this article, I’ll briefly go over what Net Promoter Score (NPS) survey is and how to calculate it. They’re satisfied with your tool and most likely to recommend you. The 2022 NPS benchmark for SaaS is 41. NPS surveys are typically sent via emails or triggered in-app, but you could use a combination of both.

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Userpilot

AUGUST 31, 2021

What, how, and where you communicate the latest changes for your SaaS can be a massive source of user engagement. Let's dive into how to craft amazing release notes that not only engage your existing users but also attract new users to your SaaS. Why are release notes important for SaaS? What are release notes?

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The Product Coalition

NOVEMBER 4, 2019

Dashly Crisp Gist Drift Zendesk There are thousands of platforms that you can choose from to communicate with and engage your customers. We’ve compiled a list of our favorite customer communication platforms that are either fully or partially free. basically any channel in which a customer wants to communicate with your brand.

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Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. As steps to improving the user experience, Userpilot can help you: Dig into advanced product analytics , build in-app experiences, and send in-app surveys to collect feedback.

Customer Experience 85

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Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Just create segments with the tool and run experiments with only them.

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Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

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Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. Written by content writers who have never used any of those tools, and frankly – have no clue what they are talking about. Because we’re just a different kind of onboarding tool! ?????.

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Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Measure how your customers behave inside your app to improve the customer experience.

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Userpilot

JUNE 30, 2023

In this article, we’re going to examine Userpilot’s resource center editor in depth. TL;DR A resource center is a dedicated place created in your app that provides users access to a centralized repository of useful information and resources. There are many metrics to explore. Using a checklist helps keep them focused.

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Userpilot

JUNE 24, 2022

While gaining new customers is exciting, retaining them is where your SaaS will generate revenue. Entrepreneurs understand this simple truth, but retaining customers is much easier said than done, especially when you operate a software company in a competitive market. Product retention vs. customer acquisition for SaaS growth.

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