Userpilot

SEPTEMBER 8, 2023

But here’s a fact: many SaaS companies are going about A/B testing the wrong way. TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if it performs better in terms of user engagement, conversions, or other key metrics.

Product Research 81

Product Research User Testing Analytic Tools Data Visualization 81

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 88

Analytic Tools Data Visualization Research Software Feedback Software 88

Gainsight

FEBRUARY 21, 2020

Are you delivering a product experience your users want or are you just going through the motions? In a world full of products offering the same results as yours, one of the best ways to stand out is through your product experience. They build a product that people want to use. REGISTER NOW. Are you holding a user event?

Customer Experience 89

Customer Experience Data Visualization Feedback Software Analytic Tools 89

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 95

Userpilot

AUGUST 23, 2022

In today’s B2B technology world, the terms “customer success” and “customer support” are often used interchangeably. But it’s something to consider, especially in this competitive SaaS space. Consider building one for your SaaS. How to drive customer success for your SaaS?

Customer Experience 75

Customer Experience Feedback Software Customer Feedback User Testing 75

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. How to decide.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? Let’s dive deeper into what everything customer communication management for SaaS entails, as well as our best practices for getting it right. Setting and tracking customer service communication metrics. What is customer communication?

Customer Communications 75

Customer Communications Feedback Software Research Software Analytic Tools 75

Userpilot

APRIL 27, 2023

In the world of software-as-a-service (SaaS), customer satisfaction is paramount to the success of any business. One metric that has become increasingly popular in measuring customer loyalty and satisfaction is the Net Promoter Score (NPS). The average NPS score for SaaS companies in 2023 is 31-50 according to Fullview.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries! Book a demo to learn more.

Feedback Software 56

Feedback Software Analytic Tools Research Software User Testing 56

The Product Coalition

MARCH 17, 2020

If somebody asks what’s the job of a product manager, the only correct answer is?—?pretty In traditional businesses, the product manager’s role is spread evenly across several departments or individuals. This requires product managers to maintain a well-organized, streamlined process of product development.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 98

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. This article dives into what a marketing roadmap is and how you can build yours effectively.

Onboarding KPIs 88

Onboarding KPIs Roadmap Marketing Feedback Software 88

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. Are you not sure what to add to it?

Books 82

Books Analytic Tools Data Visualization Product Research 82

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Then, you can use these insights to guide your users to these ‘desired behaviour patterns’ in your onboarding. Promoters are people who would likely recommend your product. Should I use NPS?

Analytic Tools 111

Analytic Tools Feedback Software Research Software Data Visualization 111

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 90

Data Visualization Customer Feedback Customer Experience User Testing 90

Userpilot

DECEMBER 13, 2022

In this article, we’ll cover: What the net promoter score is and how the net promoter system works? The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?”

User Testing 88

User Testing Customer Experience Customer Feedback Feedback Software 88

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

AUGUST 27, 2020

Maybe you’ve never heard the term before, but these people are the key to achieving rapid, sustainable SaaS growth. If you’re a SaaS product manager, those kinds of numbers will have you on the edge of your seat. Maybe you failed to cater to their segment in your onboarding. Track those users’ in-app behavior.

Analytic Tools 67

Analytic Tools Customer Experience User Testing Customer Feedback 67

Userpilot

NOVEMBER 18, 2020

And the relationship you may have with them is also not always a fairy tale (see the horror story of one of our users, whose ‘power users’ almost derailed their app.). It’s not the users who use your product most often. SaaS – by definition – works on a subscription model. Provide testimonials and case studies.

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience User Testing 97