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User Research: What Is It and How to Do It in SaaS

Userpilot

Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. Book a demo to discuss your needs with our team and get tailored solutions. We covered: The benefits of proper user research.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Book the demo! What are market gaps? What could lead to market gaps?

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What are The Different Types of Personas Used in SaaS?

Userpilot

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. So let’s cover each of them and see what you can do to improve your team’s effectiveness. What is a persona?

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The UX of Data

Amplitude

People in non-technical roles rely on data every day to make decisions, develop ideas or measure success. When tools and systems are not created with them in mind, they lose trust and understanding. With a bit of human-centric thinking, teams can build shared understanding of why, what and how to measure their work.

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Heap for SaaS Analytics: Features, Pricing, and Review

Userpilot

Looking for an effective SaaS analytics tool and wondering if Heap is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Heap is the ideal choice for your SaaS analytics needs. Looking for a Better Alternative for SaaS Analytics?

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Top Open Ended Questions Examples for User Research in SaaS

Userpilot

TL;DR Open-ended questions are essential in SaaS user research for eliciting detailed insights into user experiences, preferences, and challenges, enabling businesses to tailor their products and services more effectively to user needs. With bespoke logic and survey analytics, it’s the perfect solution for collecting in-app feedback.

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The Ultimate Guide to Customer Activation for SaaS: Strategies, Tools & Examples

Userpilot

In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from. All of that will help you nail customer activation in your own SaaS. SaaS owners and product managers are busy people.